FAQ
We have sourced our matcha blends from generational tea farmers in Uji, Kyoto. Japan's most renowned matcha-producing region. Uji is widely regarded as Japan's top-tier matcha region as it has ideal tea growing conditions and over 800 years of history in the field.
Our JAS Organic Hojicha powder comes from Yame, Fukuoka. An area famed for it's nutty and toasty tasting notes in its tea.
Matcha is a finely ground green tea powder made from specially grown and processed Japanese tea leaves. Unlike other green teas, where the leaves are steeped and removed, matcha is a powder and whisked into water and consumed whole. Allowing you to enjoy the full benefit of the leaf: flavor, nutrients, and antioxidants.
How is it made?
Matcha comes from shade-grown tea plants, typically covered for 2–4 weeks before harvest. This shading slows photosynthesis, boosting chlorophyll (vivid green color) and L-theanine (umami, natural sweetness). Only the youngest, most tender leaves- the first flush of the season- are picked, steamed to stop oxidation, dried, and stone-milled into an ultra-fine powder.
What does it taste like?
High-quality matcha has a vibrant green color, a smooth texture, and a delicate balance of rich umami sweetness with a hint of natural vegetal bitterness- think tender baby greens or sweet green peas, not harsh grassiness. It truly has to be experienced to be believed.
Hojicha is a traditional Japanese green tea made by roasting steamed tea leaves, stems, or powder over charcoal or hot air. This roasting transforms the flavor profile, producing a toasty, nutty, and slightly caramel-like taste, while naturally lowering caffeine content and astringency.
Originating in Kyoto in the 1920s, hojicha was created as a lighter, easy-to-drink tea, perfect for evenings or children.
High-quality hojicha powder, like ours from Yame, Fukuoka, uses first- and second-flush leaves, carefully roasted to bring out rich nutty and cacao notes while preserving subtle sweetness.
Under the Consumer Guarantees Act 1993 (NZ), you are entitled to a refund or replacement if the product:
Due to the perishable nature of our matcha products, we do not offer refunds for:
See our refund policy for more information.
We will work quickly to ship your order as soon as possible (usually within 2-3 business days.)
Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
High-quality Japanese matcha isn’t just tea, it’s the result of time, skill, and careful farming:
Each step protects its vibrant color, umami flavor, and health benefits- making it more costly than regular tea, but also far more rewarding.
from generational tea farms
& based in New Zealand
as well as modern tea culture
Enjoying the smooth and rich flavour of this Matcha. Now I drink it every morning without fail . Very well presented packaging.
Great for an afternoon snack tea drink as low caffeine. Quick delivery to UK
Creamy, flavorful and that color is just gorgeous. Has become my new favorite everyday matcha!
