New Plymouth
Rose's Deli
2 Devon Street East, New Plymouth Central, New Plymouth 4310
Sister Cakery
457 Devon Street East, Strandon, New Plymouth 4312
Sunny Coffee Caravan
New Plymouth — Now Closed
Christchurch
DHEE (Mobile Matcha Cart)
Hornby Night Market and Uber Eats pick-ups, Christchurch
Yamada Chaya is a small, family-run matcha company founded by Yoshi and Kayleigh. We source our matcha from a 260-year-old tea farm in Uji, Kyoto - Japan's most celebrated matcha tea-growing region - and import in small batches to ensure freshness and quality in every order.
Our matcha is traditionally stone-ground and blended fresh to order for every imported batch.
We work with a carefully chosen group of independent retailers and cafés across New Zealand who share our appreciation for authentic sourcing and real, high-quality matcha.
If you're interested in stocking Yamada Chaya, we'd love to hear from you.
We have sourced our matcha blends from generational tea farmers in Uji, Kyoto. Japan's most renowned matcha-producing region. Uji is widely regarded as Japan's top-tier matcha region as it has ideal tea growing conditions and over 800 years of history in the field.
Our JAS Organic Hojicha powder comes from Yame, Fukuoka. An area famed for it's nutty and toasty tasting notes in its tea.
Matcha is a finely ground green tea powder made from specially grown and processed Japanese tea leaves called tencha (碾茶). Unlike other green teas, matcha is a powder and is whisked with hot water and consumed whole. Allowing you to enjoy the full benefit of the leaf's flavor, nutrients, and antioxidants.
How is it made?
Matcha comes from shade-grown tea plants, typically covered for 2–4 weeks before harvest. This shading slows photosynthesis, boosting chlorophyll (vivid green color) and L-theanine (umami, natural sweetness). Only the youngest, most tender leaves- the first flush of the season- are picked, steamed to stop oxidation, dried, and stone-milled into an ultra-fine powder.
What does it taste like?
High-quality matcha has a vibrant green color, a smooth texture, and a delicate balance of rich umami sweetness with a hint of natural vegetal bitterness- think tender baby greens or sweet green peas, not harsh grassiness. It truly has to be experienced to be believed.
Hojicha is a traditional Japanese green tea made by roasting steamed tea leaves, stems, or powder over charcoal or hot air. This roasting transforms the flavor profile, producing a toasty, nutty, and slightly caramel-like taste, while naturally lowering caffeine content and astringency.
Originating in Kyoto in the 1920s, hojicha was created as a lighter, easy-to-drink tea, perfect for evenings or children.
High-quality hojicha powder, like ours from Yame, Fukuoka, uses first- and second-flush leaves, carefully roasted to bring out rich nutty and cacao notes while preserving subtle sweetness.
Under the Consumer Guarantees Act 1993 (NZ), you are entitled to a refund or replacement if the product:
Due to the perishable nature of our matcha products, we do not offer refunds for:
See our refund policy for more information.
We will work quickly to ship your order as soon as possible (usually within 1-2 business days.)
Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
High quality Japanese matcha isn’t just tea, it’s the result of time, skill, and careful farming:
Each step protects its vibrant color, umami flavor, and health benefits- making it more costly than regular tea, but also far more rewarding.
New Zealand: North Island $8. North Island Rural $12. South Island $15. South Island Rural $20. Orders over $100 NZD ship free. Free local delivery for postcodes 4310 and 4312.
Australia: NZ Post Economy Tracked $20 NZD. DHL Worldwide Express $35 NZD. Orders over $150 NZD ship free.
Europe: NZ Post Economy Tracked $35 NZD. DHL Worldwide Express $55 NZD. Orders over $250 NZD ship free.
Asia: Economy Tracked $25 NZD. DHL Worldwide Express $35 NZD. Orders over $250 NZD ship free.
Canada: DHL Worldwide Express $55 NZD. Orders over $250 NZD ship free.
United States: Shipping temporarily paused due to tariff changes.
from generational tea farms
& based in New Zealand
as well as modern tea culture
