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Hōjicha (JAS Organic) 40g Bag from Yame- Yamada Chaya
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Yamada Chaya Organic Yame Hojicha – 40g Pouch

Yamada Chaya Organic Yame Hojicha – 40g Pouch

$19.00 NZD $38.00 NZD
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7 reviews

Premium Yame Hōjicha

Hojicha is a unique Japanese green tea that’s gently roasted to create a toasty, comforting flavor. Our JAS-certified Organic Hojicha powder comes from Yame, Fukuoka, a region renowned for producing some of Japan’s finest teas, with a naturally nutty flavour profile.

Made from carefully selected organic tea leaves and stems, this hojicha is roasted to develop its signature rich, full-bodied flavor- with pronounced nutty and cacao notes. Hojicha is also naturally lower in caffeine, making it a deeply satisfying choice any time of day.

Our powdered hojicha offers easy preparation- simply whisk it like matcha or stir it into 80c water to enjoy as a tea. Our hojicha is rich and roasty, meaning it is perfect for crafting creamy hojicha lattes, comforting hot teas or indulgent desserts. It’s a versatile tea that delivers warmth, natural sweetness, and deep earthiness in every cup.

Perfect for those new to hojicha or anyone seeking a cosy, organic alternative to traditional green teas.

Origin: Yame, Fukuoka
Cultivar: Mixed cultivars (organic)
Best for: Hot tea, lattes and desserts
Certification: JAS Organic

Ingredients: 100% Japanese roasted green tea powder
40g bag
Shipping

New Zealand: Flat rate $8 NZD. Orders over $100 NZD ship free. Free local delivery for postcodes 4310 and 4312.

Australia: NZ Post Economy Tracked $20 NZD. DHL Worldwide Express $35 NZD. Orders over $150 NZD ship free.

Europe: NZ Post Economy Tracked $35 NZD. DHL Worldwide Express $55 NZD. Orders over $250 NZD ship free.

Asia (Singapore, Hong Kong SAR, Taiwan, China, Indonesia, Philippines, Thailand, Vietnam, Japan): Economy Tracked $25 NZD. DHL Worldwide Express $35 NZD. Orders over $250 NZD ship free.

Canada: DHL Worldwide Express $55 NZD. Orders over $250 NZD ship free.

United States: Shipping temporarily paused due to tariff changes.
preparation

For 薄茶 usucha (thin tea) sift 2g of matcha into a chawan (tea bowl.)

Add 60ml of water at around 80°C.

Whisk in a zigzag motion until fully combined and for the desired amount of foam.

For koicha (thick tea) sift 4g of koicha grade matcha into a chawan.

Add 30ml of water at around 80°C.

Use the chasen to gently knead the matcha into the water, forming a matcha tea paste.

For a latte sift 4g of matcha or hojicha into a tea bowl.

Add 60-80ml of water at around 80°C.

Whisk in a zigzag motion until fully combined and for the desired amount of foam

Pour the matcha over 180ml of hot or cold milk and add 10ml of sweetener.
storage

Store in a cool, dry, dark place, such as a refrigerator. Avoid exposure to moisture or sunlight.

For best quality, consume within 1 month of opening.

Use by date- see bottom of tin.
Why drink matcha?

  1. Whole-leaf benefit: powdered to preserve every nutrient, not just an infusion
  2. Shade-grown for enhanced umami, chlorophyll, L-theanine, and antioxidants
  3. High in catechins (like EGCG), rutin, vitamin C- key for cell protection and vitality
  4. Delivers focused calm: L-theanine + caffeine offer alert relaxation without the crash
  5. Natural detox support via chlorophyll: helps promote liver and immune function
  6. Moderate caffeine: less than coffee, more than brewed tea

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