Hōjicha (JAS Organic) 40g Bag from Yame- Yamada Chaya

Yamada Chaya Organic Yame Hojicha – 40g Pouch

$38
$38.00 NZD
Sale price  $38.00 NZD Regular price 
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Hōjicha (JAS Organic) 40g Bag from Yame- Yamada Chaya

Yamada Chaya Organic Yame Hojicha – 40g Pouch

$38.00 NZD
Sale price  $38.00 NZD Regular price 
Shipping calculated at checkout.

15 reviews

Organic hojicha powder from Yame, Fukuoka, a region known for producing some of Japan's finest tea. Made from carefully selected leaves and stems, then roasted to bring out its character rather than shaded for it.

Rich reddish brown. Whisk it and roasted cacao lifts immediately, backed by a deep nuttiness

The texture is naturally a little grainy, as hojicha tends to be, carrying an earthy warmth with a natural sweetness underneath, and a naturally low caffeine content thanks to the roasting process. As a straight tea, that roasted depth comes through clean. In a latte, it turns rich and almost chocolatey, holding its flavour through the milk rather than disappearing into it.

A versatile tea suited to any time of day, especially the afternoon, when something warm and low in caffeine is what you're after.

Origin: Yame, Fukuoka
Cultivar: Mixed cultivars (organic)
Certification: JAS Organic
Best for: Hot tea, lattes and desserts

Ingredients: 100% Japanese roasted green tea powder

40g bag$38
Freshness

Our matcha and hojicha powders are freshly ground to order by our tea farm partners in Japan.

After grinding, our matcha is sealed in nitrogen-flushed bags to safeguard its aroma, color, and depth of flavor.

At Yamada Chaya it is maintained in cold storage and brought gradually to room temperature before dispatch so it reaches you in peak condition.

Shipping

New Zealand: North Island $8. North Island Rural $12. South Island $15. South Island Rural $20. Orders over $100 NZD ship free. Free local delivery for postcodes 4310 and 4312.

Australia: NZ Post Economy Tracked $20 NZD. DHL Worldwide Express $35 NZD. Orders over $150 NZD ship free.

Europe: NZ Post Economy Tracked $35 NZD. DHL Worldwide Express $55 NZD. Orders over $250 NZD ship free.

Asia: Economy Tracked $25 NZD. DHL Worldwide Express $35 NZD. Orders over $250 NZD ship free.

Canada: DHL Worldwide Express $55 NZD. Orders over $250 NZD ship free.

preparation

For 薄茶 usucha (thin tea) sift 2g of matcha into a chawan (tea bowl.)

Add 60ml of water at around 80°C.

Whisk in a zigzag motion until fully combined and for the desired amount of foam.

For koicha (thick tea) sift 4g of koicha grade matcha into a chawan.

Add 30ml of water at around 80°C.

Use the chasen to gently knead the matcha into the water, forming a matcha tea paste.

For a latte sift 3 or 4g of matcha or hojicha into a tea bowl.

Add 60ml of water at around 80°C.

Whisk in a zigzag motion until fully combined and for the desired amount of foam

Pour the matcha over 80-120ml of hot or cold milk and add 10ml of sweetener if desired.

storage

Store in a cool, dry, dark place, such as a refrigerator. Avoid exposure to moisture or sunlight.

For best quality, consume within 1 month of opening.

Use by date- see bottom of tin.

Why drink matcha?

  1. Whole-leaf benefit: powdered to preserve every nutrient, not just an infusion
  2. Shade-grown for enhanced umami, chlorophyll, L-theanine, and antioxidants
  3. High in catechins (like EGCG), rutin, vitamin C- key for cell protection and vitality
  4. Delivers focused calm: L-theanine + caffeine offer alert relaxation without the crash
  5. Natural detox support via chlorophyll: helps promote liver and immune function
  6. Moderate caffeine: less than coffee, more than brewed tea

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